Why Did Andrew Cuomo's Campaign Post Content from a Memelord Who Wants to 'Save the West'?

On August 15, Andrew Cuomo's campaign account posted a meme on X featuring a smiling cartoon man pointing to a whiteboard that says, "A mayor that has worked a job before." "Hear me out," Cuomo's account wrote. 

That post seemed like an innocuous extension of the Cuomo campaign's new, "aggressive" posture on social media. 

But it turns out the meme was made by Jason Levin, an entrepreneur who runs Memelord Technologies, a paid meme generation service (one can also find a "Free JD Vance Face Swapper" on the site), and who has posted that he voted for Trump and "joked" about calling ICE on his employees who "don't work hard enough, so I don't have to pay them." According to Levin's account of how his meme made it to the mayoral candidate's staff, he was "referred to" the Cuomo campaign the week prior, then texted the meme to a person on Cuomo's campaign with the initials DL, who replied, "Hahahah sick." (DL is presumably Daniel Liss, another tech guy who the New York Times reported is "helping manage Mr. Cuomo's accounts"—we reached out to Cuomo's campaign to confirm the identity of DL, and will update if they respond.)

And an hour after Cuomo’s account posted the whiteboard meme, Levin posted from his personal X account, "You're tryna rest and vest, I'm tryna save the west." Cuomo's campaign account then replied to that post, "Don't get it but good rhymes."

The phrase "save the west" is commonly deployed on the right. Examples include an X account with 30,000 followers that reposts memes about white people being "outbred" by Muslims, as well as the author of a book subtitled "Defending America from Political Islam" who runs the website savethewest.com. 

What did Levin mean by "save the west," and what is his relationship to the Cuomo campaign?